Selling Process


1Valuation

Pitching the price of your property correctly is a skill. Too high and you won’t receive any interest. Too low and the property sells for much less than it is worth. An accurate valuation pulls together information from several resources: The cosmetic, general structural condition and future potential of the property, the prices achieved for similar properties in the area. This information is reviewed and an appropriate asking price is offered to you.

2Selecting an estate agent

Selecting the perfect estate agent to represent your interest is most important. Sound local knowledge, well trained highly motivated staff; clear, fair terms of business, a competitive fee structure and a proven history of sealing deals should be high on your list of priorities. The agent that gives you the highest valuation is not always the best for you. Our staff are trained to an exceptionally high standard so you can rely on us.

3Obtain an EPC

An Energy Performance Certificate (EPC) rates the energy efficiency of a property and its carbon emissions. As of 6th April 2012, the EPC details should be displayed on all property particulars and it is now a legal requirement to provide an EPC for most properties in England and Wales.

4Instructing a solicitor (conveyancer)

You will need to decide who will do your conveyancing. Conveyancing is the term used to describe the legal process you must go through when buying or selling a home. Conveyancing can be done by a solicitor or a licensed conveyancer. Find out what their fees are, what other legal costs are involved and when these are payable. We can recommend a solicitor if you do not have one.

5Presenting your property

Prospective buyers will come to view your property, by appointment through the estate agent. Ensure your home is tidy and clean. De-clutter and take down any personal photographs for viewings – it makes the property less personal to you and more of a blank canvas for those looking around.

6Marketing your property

To find the right buyer your property needs maximum exposure across a wide range of media. We offer a range of important marketing benefits which will aid in getting you the best possible price. To raise the profile of your property we always recommend these following methods:

Erecting a For Sale board – This is one of the most effective ways to advertise and attract buyers to your property. They really do work and they advertise your property 24 hours every day.

E-mail – The world of technology now enables us to send your property all around the world with a simple click of a button.

Direct marketing – We will contact any prospective purchasers who are registered with us and inform them of your property within minutes of receiving your instructions. Any details will be sent via any methods of communication including emails and SMS alerts. Targeting a direct market of registers applicants ensures we don’t get time wasters.

Website and property portals – Our website is updated instantly and full details of your home will be placed as soon as details have been approved. In addition to advertising on our website, we also advertise in local press and through national property portals.

7Accompanied viewings

Brown and Brooke believe that flexible opening times are essential to maximize viewing opportunities for your home. We know that our customers need to work around their usual daily commitments, resulting in a large number of our clients viewing after work or at weekends. Accompanied viewings allow us to share our expert knowledge on your property to achieve competitive offers. The safety of our clients is paramount therefore we never allow prospective buyers to visit un-accompanied.

8Receiving an offer

All offers will be reported both verbally and in writing and we will check all offers for their validity and ask for proof of funds. We will also conduct checks under the Proceeds of Crime Act 2002 and Money Laundering Regulations 2003 and ensure that any mortgage offer is verified. In the case of multiple offers, we will advise you on the best course of action.

We will always try to achieve the best possible price for your home and act in your best interests throughout the transaction.

9Offer agreed

Before an offer is agreed we will check the buyer’s ability to purchase a property. We can also contact the buyer’s personal mortgage adviser to confirm their financial commitment. This minimises the risk of a purchase falling through.

At the point of a sale being agreed, we will liaise with both your solicitor and the buyer’s solicitor and prepare the memorandum of sale and we will write to all parties confirming the agreed details of the sale.

Your solicitor will request the title deeds from the lender (if appropriate). The solicitor will prepare the draft contract, which details the terms of the sale, and send it to the buyers’ solicitor together with all relevant documents. The buyer’s solicitor will then start the preliminary checks. The Title Deeds and Lease (if applicable) will be checked and local searches carried out. Remember that in England an offer is not legally binding, so until contracts have exchanged your buyer could change their minds without financial loss.

10Exchange contracts

At this stage both parties become legally committed to the sale, and if it falls through from this point onwards then the deposit is forfeited. Contracts are signed by both parties and the solicitor requests the buyer’s deposit. A completion date is set and agreed upon by both you and the purchaser. Unless agreed otherwise (e.g. a simultaneous exchange and completion) the completion date can be anything up to 28 days from the date of exchange.

11Organise your move

Normally both parties will want a short period of time between exchange of contracts and completion to organise their move. If you haven’t done so already you should have arranged all packing and removal duties, informed everyone of your change of address and booked any disconnections/re-connections of services for your new home. Remember on the date of completion the property is legally owned by the new buyers so allow plenty of time to move out. Don’t forget the cat!

12Completion

Completion occurs when all outstanding legalities have been completed and the balance of funds are transferred to your solicitor. The solicitor will let you know when this has happened and will inform us so that we can release the keys.

Sales

We have successfully sold properties in Blackheath, Greenwich, Charlton, Woolwich, Deptford, Lewisham and beyond. If you want the focused attention that only a small independent can offer, look no further.

Lettings

As a fully qualified ARLA agency, we are able to offer a thorough, comprehensive and legally compliant tenant finding service for our local landlord clients. We feel fortunate to have so many repeat clients that come to us whenever they need new tenants.

Management

This is what we do best. We manage over 100 properties for landlords throughout the South East of London (and even some north of the river). We pride ourselves on our quality of communication throughout and the relationship we attempt to build with tenants in order to provide a smooth service for our clients.

Advice

Advice is free! We are happy to have our “brains picked” even if you are not a client or customer. We are here to help our local community – so whether you need a great plumber, or what a second opinion on a planned refurbishment, just give us a bell.

Inventories

We are also fully qualified to provide inventories for landlords. So, even if you do not want us to find your tenants, or you want to manage the property yourself – and inventory is still a great idea.

Property Valuations

All agents offer free valuations, but it is always good to get more than one opinion. Additionally, if you are planning a major renovation – we would be very happy to provide a “Before & After” service.

Portfolio Reviews

For multi-unit landlords, we recommend a full portfolio review every couple of years. Give us a bell to find out more.

Featured Properties

Fees

Brown & Brooke Tenant Charges

At Brown & Brooke we like to keep it simple and straight forward so there are no hidden fees or hidden costs. So Tenants, below are the permitted payments that you may incur before, during or after your tenancy:

Holding Deposit
A holding deposit is what is required to reserve a property once a rental offer is agreed. A holding deposit will be withheld should a tenant or guarantor fail any reference or Right-To-Rent check, if any misleading or false information is given or the tenant does not sign a tenancy agreement within 15 calendar days (unless mutually agreed in writing otherwise).
One weeks rent (per tenancy)
Rent in AdvanceOne month
Security Deposit 
Per Tenancy, rent under £50,000 per year5 weeks rent
Per Tenancy, rent above £50,000 per year6 weeks rent
Unpaid RentAny unpaid rent will be charged at 3% above the Bank of England base rate from the Rent Due Date in order to pursue the non-payment of rent until the amount outstanding is paid.
Loss of Keys, Access/Security DeviceTenants will be charged and are liable for the costs of replacing any keys, access or security devices. In a result of a loss where a lock is required to be changed, the costs of a locksmith, a new lock and keys needed for any relevant party will all be charged to the tenant.
Variation of contract any time 
To cover costs for preparations and execution of new documents required£50 (Incl. VAT)
Change of Sharer or Replacement Tenant at any time£50 (Incl. VAT)
To cover costs for any costs for referencing and Right-To-Rent checks on new tenants, deposit registration and preparation and execution of new documents required 
Early TerminationShould a tenant wish to leave a property early, when there is no break-clause in place, the tenant will be liable for all rent due under the tenancy until the start date of a new tenancy as well as costs for re-letting of the property. This cost will not be any more than the maximum amount of rent outstanding on the tenancy.

 

Brown & Brooke calculate rent per week and per calendar month from the annual rental income for the chosen property. Please note deposit amounts will vary from property to property, but the rest of our fees are fixed for every tenancy. Please contact us if you have any questions. Brown & Brooke are happy to provide complimentary rental advice for both Landlords and Tenants.

Refundable Holding deposit - Capped at 1 weeks rent

Security Deposit - Capped at 5 weeks rent for annual rental under £50,000, or 6 weeks rent for annual rental over £50,000

Rent - The agreed monthly rent

Changes to tenancy - Capped at £50 inc VAT

Early termination charge - Not exceeding the landlord’s financial losses

Late payment of rent - Interest of 3% above BoE base rate for each day the rent is late, once it is 14 days overdue

Replacement keys - Reasonable costs or give the tenant the option to purchase themselves

Utilities, council tax, communication services, TV Licence etc - Tenants own responsibility unless otherwise stated in contract

Client Money Protection Scheme Membership details - C0129184

Property Redress Scheme  Membership details - The law requires your membership details